“Whether you experience Mike for 2 hours or for 8, he will turn sales from an art to a science. He will share 10-16 sales tools you can apply to your business the day you get back to the office...”
–Mitchell Levy, Partner, CEOnetworking and Director, Silicon Valley Executive Business Program

MXL Partners Team

Michael Griego
Michael has over 28 years of high-technology sales and management experience at companies ranging from IBM, StorageTek/XLDatacomp, and Dataquest/Gartner Group. He has served as vice president of sales and marketing roles for Zona/Intelliquest and Active Decisions, and as executive vice president at Workshare. His latest book 42 Rules to Increase Sales Effectiveness is published by SuperStar Press, Fall 2009. He's also authored Strategic Sales Execution - the Next Generation Process for Effective Sales and Sales Management, an effectiveness-training program for sales people and executive management. A popular sales trainer, instructor/lecturer, motivational and keynote speaker at CEO Summits and leading Bay Area business schools, Michael has been an advisor, coach and consultant for numerous executives and trained hundreds of teams and salespeople. He has a BA degree from Occidental College and an MBA from Stanford University.

Daniel Zamudio
Dan has over 25 years of high-technology sales and sales management experience at leading sales organizations in the U.S. and Europe. He was most recently founder and CEO of Playboox, Inc., where he developed an impactful sales process automation solution. Dan served several successful years as COO and GM of YesMail, a division of InfoUSA. He started his career at Xerox Corporation where he was a nationally top ranked salesperson and sales manager, and highly-heralded sales trainer. He also worked for Dataquest/Gartner in Paris, France and launched Symantec in southern Europe out of Barcelona, Spain. Dan has a B.S. from San Jose State University and an MBA from UC Berkeley's Haas School of Business.

Gerry Baranano
Gerry brings over 20 years of experience in new product introductions and traditional sales and marketing. Gerry founded The RevLaunch Company to offer a different approach to the launch of new products and services, whether from unknown start-up companies, regional companies, or large international corporations. He has been vice president of sales at Nortel Networks, Xros, AT&T, US WEST, Univision Television, and numerous start-up companies. Gerry BaraƱano holds a B.A. from Yale University and an MBA from Stanford's Graduate School of Business.

Craig Olson
Craig has over 20 years of professional marketing and consulting with large and small high-technology firms. Craig is experience in all aspects of marketing, including corporate marketing communications, market analysis and marketing strategy, corporate strategy, product marketing and pricing models. Craig has been VP of Marketing for several startups in enterprise software and services such as Zantaz, diCarta, Evoke Software, Junglee and BayStone Software. He started his marketing career with Silicon Graphics and Auspex Systems. Craig has an MS/EE degree from MIT and a BS/EE and MBA from Stanford University.

Bill Dolby
Bill has spent over 28 years in various high tech sales, sales management, market development and sales operations positions with companies like IBM, DEC, SynOptics/Bay Networks, Network Equipment Technologies, Borland, Intellisync and most recently with Nokia as Worldwide Director of Sales Excellence. Bill has extensive experience building and managing worldclass sales organizations as well as developing solution sales processes and integrating those customized processes with worldwide field management, sales forces and sales force automation systems. He has a BA degree from UC Santa Barbara.

Barbara Angius
Barbara is a senior executive with over 20 years experience in strategic international marketing management. She founded Accelent Marketing in 2001 to help software companies accelerate time to revenue and global market growth. Her clients include NetApp, Ramco Systems, PeopleSoft, Sun Microsystems, Neoforma, Vello, CaseCentral, Xcalia, ClairMail, Kabira, Above All Software, Bridgestream, KnowNow, Reactivity, Resonate, Netscreen, Kapow, Ketera, Ravenflow, Agent, Accept, Wakesoft, Extricity, uRoam, Taviz, Kirus, ECNet, and BrightInfo. Prior to her consulting career, Barbara was VP of Marketing at Infoscape, Director of Marketing for Ziff Davis and marketing roles at Dataquest. She has B.S. degrees in Psychology and Sociology from San Jose University and completed post-graduate business courses at UC Berkeley in international marketing and software venture financing.

Ed Hernandez
Ed has over 20 years of enterprise sales and sales management experience in the software and service industry with Accenture, Chordiant Software, Corticon Technologies, Menlo Systems, and eConvergent. He has had responsibility for strategy development and management of direct and indirect sales channels, including global strategic alliances. Ed has assisted many companies including NocPulse, Boniva Software, Site2 Corporation, and Syntellect in the development of enterprise sales and alliance strategies and processes. He majored in business administration at the University of San Francisco, and completed the Advanced Executive Program at Northwestern University.

Leonard Asuncion
Leonard has over 19 years of senior sales and business Development experience in Fortune 500 and emerging corporations such as UPS, DHL, Zona Research, Hubstorm, OuterBay, Zensar Technologies, and IBM. Leonard has held positions as VP of Worldwide Sales, VP of Business Development, and throughout his selling career consistently performed in the top 1% of sales organizations. Leonard has a BA from University of Pacific and an MBA from Golden Gate.

Steve Maxwell
Steve has spent nearly 20 years in sales, sales management, and sales operations positions with companies such as Ford Motor Company, Hewlett-Packard, Lucent (Octel Communications) , Guidant, BEA Systems and Borland Software. Steve has trained worldwide sales teams helping drive sales efficiency, increasing quantity and average deal size. His focus is streamlining territory planning and alignment process, compensation structure, sales communication programs, and customized reporting systems. He has a BA degree from San Jose State and an MBA from Golden Gate University.