PHASE 1 · THE SCORECARD DIAGNOSTIC
Before you install another sales fix, find the one that matters.
In thirty days, we give leadership a board-ready readout of your sales system, the commercial risk, and the few changes worth making first, built entirely from your own evidence.
What leadership knows after thirty days.
01
02
03
04
WHAT YOU RECEIVE
A working readout, not a stack of workshop notes.
SAMPLE READOUT · DETAILS GENERALIZED
The plan is sound. It was never installed.
ILLUSTRATIVE VALUES. PATTERN FROM A REAL DIAGNOSTIC.
01
The findings.
A board-ready readout built from surveys, interviews, deal records, and prior strategy work. Scored across the same six areas and Buy-In Index as the assessment, on what actually runs, not what was intended.
02
The buy-in.
Every role heard, with agreement and disagreement documented, so the room spends its energy on the build order instead of the argument.
03
The moves.
Growth blockers sequenced into a build plan and priced from your own record, in expected bands. Some cost nothing and start the week after the readout.
04
The playbook, started.
A first-pass playbook drafted from the extraction, so installation begins from your own source code.
WHAT THIS ONE FOUND
One division ran a governed bid process. The other ran on individual judgment.
Follow-up happened by email and converted far below what the team believed.
Margin on one side of the business was a multiple of the other.
The largest near-term opportunity had no owner and no incentive.
INVESTMENT
$15,000
DURATION
30 days, kickoff to readout
FEE CREDIT
The full $15,000 credits toward your first skill install
DELIVERED BY
MXL directly, never a partner
WHAT COMES NEXT
Phase 2: the skills the evidence supports, installed in your CRM, AI workspace, practice, and manager cadence
Questions buyers ask first.
Is this a sales training needs assessment?
No. It is a commercial baseline and an investment decision for your sales system, re-scored quarterly on the same scale.
Do we have to buy Phase 2?
No. The diagnostic stands on its own as intelligence and a prioritized plan.
Why not pick a skill now?
Because the visible symptom is not always the constraint worth the most money.
Who needs to participate?
Written surveys across every sales-touching role, hour-long interviews with leadership and each sales team, and access to your CRM or deal logs, backlog, budgets, and prior strategy work. Leadership attends the kickoff and the readout.
What if we already have a strategy?
The diagnostic tests whether it was installed. In our most recent one, the strategy was right and almost none of it had been installed. The readout showed why.
START WITH THE EVIDENCE
Thirty days, $15,000, and a priced plan built from your own evidence. The fee credits in full toward your first install.
Book a fit call